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Q: How many inserts are in the average package insert program? Q: Why are package insert programs more expensive than other vehicles offered by the same company? Q: Why do package insert program circulation numbers change every month? Q. Can I geographically select in package insert programs? A. No, geographic selection is not an option. top Q. How many inserts are in the average package insert program? A. Package insert programs can have anywhere from two to 12 inserts in them, but the average number of inserts is between six and eight. top Q. Why are package insert programs more expensive than other vehicles offered by the same company? A. Package insert programs are more expensive because they are actually enclosed within a shipment of products from the company to its customers. The packages are anticipated by the customers, and therefore, will be opened. The advertisers that have inserts inside of these packages receive the implied endorsement of the company sending out the packages - a company which the recipient trusts and has a pre-established relationship with. top Q. Why do package insert program circulation numbers change every month? A. Package insert program circulation numbers tend to change based on the seasonality of a product. Most companies' numbers increase in the months prior to holidays when people are ordering gifts for others. Seed companies' numbers increase in the early spring when people are ordering their seeds for planting, steak companies' numbers increase in the summer time when it is grilling season, etc. top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |