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Q: Why are the specifications so small for a catalog insert? Q: Why do catalog insert circulation numbers change every month? Q. Is there a standard size for catalog inserts? A. The general, the standard size for a catalog insert is a multi-panel piece, folded to 3.5" x 6", printed on 45# stock and weighs less than 0.1 oz. top Q. Why are the specifications so small for a catalog insert? A. Pieces have to be small because they are blown into the catalogs before the pages are trimmed. If pieces were nearly the size of the catalog, they would risk getting cut off by the trimming machines if they were not inserted perfectly into the catalog. top Q. Why do catalog insert circulation numbers change every month? A. Companies do not always send each catalog to every customer. Depending on the theme of the catalog, companies might send it to a more targeted portion of their customer file. top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |