|
|
|
|
|
| Login | Home | Contact Us | About Us | Coverage Map | New Media | Print Services |
 |
||||||
 
|
Q: What is a house file? Q: What is a prospect file? Q: Should I expect a house and prospect file to have the same performance? Q: Can I isolate the house file only? Q: How many inserts are in the average catalog insert program? Q: What is the lead time for booking catalog inserts? Q. Can I geographically select in catalog inserts? A. With limited exceptions, geographic selection is not an option. top Q. What is a house file? A. A house file is a catalog company's list of current, active customers. top Q. What is a prospect file? A. A prospect file is a list of qualified prospects that a catalog company believes will be likely to order from their catalog. top Q. Should I expect a house and prospect file to have the same performance? A. No. Typically, a house file is going to perform much more strongly than a prospect file because a house file is made up of people who have responded positively to the company before. People in a prospect file have no prior history with the company mailing the catalog and might not even open the catalog to find out what is inside before throwing it away. top Q. Can I isolate the house file only? A. Yes, most files can accept inserts only into the house file. Please note that before booking any catalog insert order, the caveat should be noted to insert into house file only. top Q. How many inserts are in the average catalog insert program? A. The average catalog insert program contains one to two advertisers in a catalog. This limited availability means that there is no clutter in the catalog and the advertiser's insert stands out to the customer. top Q. What is the lead time for booking catalog inserts? A. Catalogs usually require pieces to be delivered to the insertion facility about three weeks before their mail date. They will not hold up production for an advertiser's pieces, so it is good practice to schedule delivery of the pieces to arrive a day or two before the material due date. top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |