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Q: How many inserts are in the average ride-along program? Q: What is the difference between a ride-along (RAL) and a package insert program (PIP)? Q: What is the lead time for booking ride-alongs? Q. Can I geographically select in package insert programs? A. No, geographic selection is not an option. top Q. How many inserts are in the average ride-along program? A. In general, ride-alongs will accept two to four inserts, although the number can vary widely, with some ride-alongs accepting as many as 12 inserts. top Q. What is the difference between a ride-along (RAL) and a package insert program (PIP)? A. PIPs are inserts enclosed with a purchase that the recipient has made and have a virtual 100% opening rate. RALs are sent from a company with which the recipient has a pre-existing relationship (it might be a membership club they have joined or a company they have previously ordered from trying to re-solicit their business). These mailings have special offers from the sponsoring company. In the case of negative option membership clubs, RALs have a virtual 100% opening rate because the customer must open them and send back information or else they will automatically receive shipments of products. top Q. What is the lead time for booking ride-alongs? A. RALs generally require pieces three weeks before production, so space should be booked in advance of this. top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |