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Ride-Along Production FAQs
(Frequently Asked Questions)

Q: Is there a standard size for ride-along inserts?
Q: Why do ride-along circulation numbers change every month?

Q. Is there a standard size for ride-along inserts?
A. Most ride-along programs are collated into 6x9 envelopes. The standard insert size for one of these programs is a single-sheet, 5.5" x 8.5" insert, printed on 60# stock.   top

Q. Why do ride-along circulation numbers change every month?
A. This depends on the purpose of the mailing that a company sends out. If the ride-along is part of a continuity club, the company will solicit different members in different months depending on the terms of the club. If the mailing is from a company trying to re-solicit past customers, the numbers will change based on the fact that they do not mail these to the same customers every month; they mail them based on a time frame since the last time the customer ordered from the company.   top

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