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Q: What are the size limitations on jobs that Echo Media can handle? Q: How can Echo Media help me? Q: What formats should I use when creating an ad for print? Q: How do I know what paper stock I should print on? Q: What paper stock is required if I want to do a perforated mail-back BRC (Business Reply Card)? Q: What is the minimum size required (U.S. postal regulations) for a self-mailer if I want to design a 3-panel piece? Q: What does 4 over 4 mean? Q: Would it be more cost effective for me to just print in black and white, or print only on one side? Q: I have existing artwork, but it is a little too large and needs changes to the tracking code and phone number. Can Echo Media help by resizing the ad and changing some information? Q: What elements do you need from the advertiser to get an accurate print quote? Q: Why do print rates for the same press run change from month to month or quarter to quarter? Q. What is the average turn-around time for printing? A. The average turn-around time for a print job is 14 days from receiving final artwork to delivery of the finished product. top Q. What are the size limitations on jobs that Echo Media can handle? A. Echo Media can handle any size print job. We have developed working relationships with the top printers in the United States, specializing in every aspect of print: small sheet fed runs, bangtails, tri-fold, DALs, and large quantity full web runs, to name just a few. top Q. How can Echo Media help me? A. Through our direct relationships with the top printers in the country and our high volume of monthly printing, we are able to offer extremely competitive rates. Also, due to our extensive knowledge of print, we are able to offer comprehensive logistical support and make printing easy for you. top Q. What formats should I use when creating an ad for print? A. The best and most widely used format would be Mac Quark Xpress. However, our printers can handle a variety of formats, such as PDF, Adobe Illustrator and InDesign. Call or e-mail us if you have any questions about a specific format. top Q. How do I know what paper stock I should print on? A. We will often supply you with size and weight restrictions for each advertising vehicle, and a printed piece needs to fall within those guidelines. Paper weight is normally listed in these specifications. There are standard paper weights and formats for different advertising channels, and we would be happy to work through developing the ideal size and weight of the piece to fit the media vehicle you are advertising in. top Q. What paper stock is required if I want to do a perforated mail-back BRC (Business Reply Card)? A. The minimum paper stock for a BRC is 7 point stock. The minimum size for a postcard is 3.5” x 5.” top Q. What is the minimum size required (U.S. postal regulations) for a self-mailer if I want to design a 3-panel piece? A. For a 3-panel self-mailer piece, the minimum paper stock is 45# and the minimum size is 3.5” x 5.” top Q. What does 4 over 4 mean? A. Full color (four colors, CMYK) printing on the front and back of the piece. top Q. Would it be more cost effective for me to just print in black and white, or print only on one side? A. No, because of our ability to gang printing together for multiple clients, Echo Media can give you the benefits of 4 over 4 printing without a significant increase in cost. top Q. I have existing artwork, but it is a little too large and needs changes to the tracking code and phone number. Can Echo Media help by resizing the ad and changing some information? A. Yes, we have an in-house graphics department that can resize artwork, strip in new codes and execute black plate changes, as long as the file is supplied in Mac Quark Xpress format. top Q. What elements do you need from the advertiser to get an accurate print quote? A. In order to get an accurate print quote, we need the following information about the piece: trim size (bleed or non-bleed), image size, number of plates (4/4, 4/1, etc.), number of versions and shipping destinations. With this information we can usually turn a print quote around in 24 hours. top Q. Why do print rates for the same press run change from month to month or quarter to quarter? A. Due to a constantly fluctuating paper market, print rates can fluctuate from month to month. Other variables, such as ink prices and shipping rates, can also cause a price variance, but on a much smaller scale. top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |