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Q: Can I test bangtails? Q: Are there standard specifications for bangtails? Q: Who prints the envelope? Q: Is supplying the envelope the only cost? Q: How far in advance do bangtail envelopes need to be delivered? Q: What is the lead time required for booking bangtails? Q: Can I state select within the file with bangtails? Q: How long does it take to get approval on ad content by the issuer? Q: Products with what price point work best on bangtails? Q: Can Echo Media do my bangtail printing? Q: Can I run multiple advertising versions in one bangtail run? Q. What is a bangtail and how does it work? A. 
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Q. Can I test bangtails? A. Yes. An average test circulation for bangtails is 500,000, or full file, whichever is smaller. top Q. Are there standard specifications for bangtails? A. No. Bangtail sizes and formats vary by statement issuer. Echo Media provides detailed specifications and templates for bangtails once space reservations are confirmed. top Q. Who prints the envelope? A. Advertisers have three choices: they can print and deliver the bangtail envelopes to specifications using their own printer; they can have Echo Media print the envelope; or in a limited number of instances, the issuer will print the bangtails and bill the advertiser. In any of these three cases, the advertiser is responsible for the cost of this production. top Q. Is supplying the envelope the only cost? A. No. The advertiser will also be required to pay a distribution fee. top Q. How far in advance do bangtail envelopes need to be delivered? A. In general, bangtails are due two to three weeks prior to the statement mail date. top Q. What is the lead time required for booking bangtails? A. 90 days is a comfortable lead time for booking bangtails, although remnant bangtails can be booked as late as one month out, assuming production schedules and delivery deadlines can be met. top Q. Can I state select within the file with bangtails? A. No, but there are files that have geographic concentrations. top Q. How long does it take to get approval on ad content by the issuer? A. Advertisers should allow 30 days for submission of a PDF to get final approval. top Q. Products with what price point work best on bangtails? A. Bangtails are an excellent fit for product sales in the $10 to $50 range. top Q. Can Echo Media do my bangtail printing? A. Yes. Echo Media can print any format of statement advertising. top Q. Can I run multiple advertising versions in one bangtail run? A. Yes. With the prior agreement of the issuer, multiple products or ads can be tested in the same bangtail run. top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |