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Q: How many inserts are in the average co-op envelope? Q: Who makes up the mix of advertisers in co-op envelopes? Q: Can I select by geography? Q: Are all co-op envelopes mailed to a name list? Q: Do name list co-op envelopes provide the source of their lists? Q: Do name list co-op envelopes duplicate circulation from month to month? Q: Is there a recommended test quantity for a name list co-op envelope? Q: Is there a test size recommended for saturation, or non name list co-op envelopes? Q. What does Co-op mean? A. Co-op is short for cooperative. In the case of co-op envelopes, this simply means that advertisers are mailing in a cooperative environment, or that multiple advertisers are mailing together. top Q. How many inserts are in the average co-op envelope? A. On average, there are about 15-25 inserts per envelope. This depends on the size, paper stock and weight of each insert. top Q. Who makes up the mix of advertisers in co-op envelopes? A. Specific types of co-op mailings include coupons assembled from a group of local merchants or direct response advertisers. Some local merchants can include: dry cleaners, carpet cleaners, oil change service centers and restaurants. Co-op envelop programs are usually sold on a local level by neighborhood franchisees or on a national level directly by the program manager. top Q. Can I select by geography? A. Many envelopes allow an advertiser to select by geography. The selected areas must have availability and be pre-selected. Many local retailers use this to target regions around their stores that work best for them. top Q. Are all co-op envelopes mailed to a name list? A. No. Although name list mailings are common in the co-op envelope category, many programs saturate ZIP codes, retail trade areas or zones. top Q. Do name list co-op envelopes provide the source of their lists? A. Yes. Most name list mailers will disclose their list source upon request. top Q. Do name list co-op envelopes duplicate circulation from month to month? A. Some do and some do not. Many name list programs, particularly those to new mothers and new movers, are mailed to a fresh name list every month. top Q. Is there a recommended test quantity for a name list co-op envelope? A. For programs that do not duplicate from month to month, testing a full month’s circulation is recommended. For large files that do not duplicate, 500,000 is recommended. top Q. Is there a test size recommended for saturation, or non name list co-op envelopes? A. Yes, 500,000 pieces is a valid test quantity. The danger in running less than 500,000 circulation is that test results can be skewed too heavily by geographic concentration of distributions. top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |