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Q: Can I run multiple versions of on-page ads in the same week? Q: What size insert blow-ins can be accommodated? Q: Do I have to supply a different sized ad for cover positions? Q: What is flex couponing? Q: Why am I charged a different rate for sending fixed coupon position artwork? Q. What ad sizes are available? A. For most co-op FSIs, half and full pages on various inside pages and premium pages are available, as well as full spreads (two full pages side-by-side) and a full page with a tab (an extra lip on the page). top Q. Can I run multiple versions of on-page ads in the same week? A. Yes, as long as each version runs in complete forms; otherwise, a form break charge will be applied. top Q. What size insert blow-ins can be accommodated? A. Co-op FSIs can accommodate various sizes of blow-ins; and usually, up to the dimensions of the co-op FSI booklet itself. top Q. Do I have to supply a different sized ad for cover positions? A. In some cases, the answer is yes. However, in most cases, the dimensions of cover positions are the same as an inside page. Half pages are not accepted on front or back covers. top Q. What is flex couponing? A. To insure that an ad that contains a redeemable or mail-order coupon does not get backed up to another coupon, advertisers should create their ad with coupons placed in each of four positions - top left, top right, bottom left, bottom right. If the ad has a coupon across one full side or along the entire top or bottom of the ad, then two coupon positions must be provided. top Q. Why am I charged a different rate for sending fixed coupon position artwork? A. Placement and pagination becomes more difficult for ads that are submitted with only one coupon fixed position, therefore, there is an additional charge in order to have placement on a page where the coupon will not back up to another coupon. top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |