Remnant opportunities exist in newspapers, magazines, and many other direct mailed programs.
Magazines - Membership
As added value to its members, a club, group or association often decides to publish a Membership Magazine. These magazines contain pertinent information on the benefits of belonging to the organization, as well as strong editorial content geared towards the specific interests of the audience. As members opt-in to these clubs and organizations, the follow-up mailings are welcomed reminders of their participation. The implied endorsement of the group or organization is a powerful benefit to third-party advertisers that choose to run in these publications.
