Remnant opportunities exist in newspapers, magazines, and many other direct mailed programs.
Wraps
In the media industry, a "wrap" is a term used to describe a jacket that surrounds retail circulars and free-standing inserts. Echo Media has a network of wraps with a large unduplicated circulation that spans the United States. Wraps are direct-mailed and saturate each ZIP code in a market, providing access to 100% of a specific area. Consumer packaged goods, retail and direct response advertisers can ride along with store circulars from some of the most highly recognized retailers, mass merchandisers and grocers in the country. A Detached Address Label (DAL) carries the mailing’s postage and the resident’s address. The DAL sits on top of the wrap package and is placed into the mailbox by the postal carrier, giving it the implied value of a solo, direct-mailed piece. Opportunities exist for on-page ads, free-standing inserts and advertisements on the DAL.
