Homeowners: Over 67% (approximately 107 million) residents living in the United States are homeowners. This figure has increased steadily since 1992, and by a total of 3.8% in the last 10 years. Homeowners establish their roots and buying habits in neighborhoods where they reside, resulting in an ideal market segment for Retail, Direct Response and Consumer Packaged Goods advertisers to target. They have need for new items, conveniences and luxuries. From mortgage billing statements and co-op envelopes to catalogs and package insert programs, Echo Media offers opportunities for advertisers to target these homeowners.