Senior Newspapers: Few demographics are more attractive in the current economy than the senior demographic. Not only is there a plethora of products specifically designed to swerve the needs of this niche market, but the senior market is also one of the best kept secrets for brand advertisers that realize the value of the spending power of seniors. Until 2030, America will be an aging population; advertisers should take advantage of advertising to this audience now, before they lose market share in this valuable demographic segment. Newspapers specifically designed for the senior market speak to issues relevant to this life-stage.